If your business is all about promoting content to your audience, then you should get a Subscription account, which allows you to broadcast messages once daily to your followers, but without push notifications. Firstly, you need to determine whether you want a Subscription account or a Service account. Steps for WeChat Official Account Registrationġ. There are several agencies in Singapore that have affiliate agencies in China that can do the job and get you set up. Thus, the best solution for foreign businesses planning to launch their WeChat Official Account for their Chinese audience is to seek an authorised agency that can help them with the technicalities and local requirements in setting up the account.
However, the catch is, only WeChat Official Accounts created in Mainland China are visible to WeChat users in China. It is very easy to apply for and create a WeChat Official Account. The aim of this WeChat marketing platform is for businesses to give better service to existing customers, as well as win over new ones. Some of the things that businesses can do on the WeChat app include product menu viewing, appointment booking, promo vouchers, membership systems, ordering system, e-commerce, customer feedback, consumer social media sharing, promotional updates, company events and activities, and so much more. Regardless of business model, whether you are in the industry of B2C, B2B, or Online to Offline, WeChat can host a wide range of marketing functions for your business to leverage on. The business account, also known as “Official Account,” was created as a medium for businesses to promote their offerings, interact with customers, and boost their sales. In 2012, WeChat developed a special platform contained in the app that allows businesses and organisations worldwide to market their products and services to their Chinese audience. With average daily users of 570 million in China alone as of late 2015 and still tremendously growing, businesses should not be oblivious to the fact that this is one channel that should not be missed if they want to reach the widest range of their Chinese audience through web marketing. Its features include messaging, voice and video calls, social interactions, walkie-talkie, cross-platform chatting, as well as mobile games.
WeChat is a mobile text and voice-messaging app developed by Chinese internet and media company giant, Tencent, in 2011.
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